Using an event planning app like Eventbrite can also help to take some of the stress off, as it keeps all of your attendee information and payment details safely in one place. Every team has at least one member who is frequently late or flaky. Goal: Stronger social media presence Let's start with an area we know you're familiar with - social media! Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. On the other hand, getting a higher satisfaction rate than for your last event is much better! Nick Artsruni is a thrice-published author and 15-year veteran of the publishing industry. An event goal is a specific and measurable result from an event. 2. 5. Well start with the steps to setting goals for an event, and then well give you a few examples of great event goals for a bit of inspiration. Make an effort to understand the perspectives of others. Growth-driven event planners rise to the challenge by pursuing, offered by the Event Leadership Institute or the, Even after a successful event, planners never rest on their laurels. Setting performance goals can help you with the following: Praised by project managers, the SMART goal-setting system is one of the best ways to set performance goals. 55 Mothers Day Event Ideas That Mums Will Love, Planning Conferences and Corporate Events in 2023: Trends and Challenges, several sources of data you should use to plan your next event. This communication will regard the responsibilities which all relevant parties have. However, the SMART goal methodology can make your job easier. Diagram events, wow attendees, and win clients with free planning tools. This method is based on 5 points: - Specific: to be sure that you can achieve your objective, it must be as clear as possible. Performance Review Documents will give you the tools you need to focus on every aspect of the performance review, from preparing and conducting the appraisal to following up after its completed. Rather than make decisions based on gut alone, planners use data to challenge instinct and inform their next moves. Create a course of action for projects without supervision. Seek ways to assume responsibilities beyond your current job description.. Doing this can give you inspiration for the likes of newly popular hybrid events and innovative health and safety measures like bubble concerts. It also helps you to keep an eye on supplier news, new products and services, and developments in technology. Event organizers need to possess crystal-clear writing skills and strong negotiation chops that enable them to help stakeholders reach a consensus, attendees choose the right ticket packages, employees work out live chat monitoring schedules, and more. Youll be able to accurately assess how near or far you are from declaring your event a success. M: This goal is measurable because you can compare the number of staff you had on hand at the last event to the number of people who attended. 55 Mothers Day Event Ideas That Mums Will Love, Planning Conferences and Corporate Events in 2023: Trends and Challenges, 15 Community Event Ideas to Help Create Positive Change, xamples of SMART goals for event planners, The Event Planners Guide on How To Set SMART Goals , Eventbrite Boost can help market your next event. Use these performance review phrases to give feedback: Editors Note: Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for performance reviews. A: This goal is attainable and realistic, as communication and organization are easy to perform using something as simple as your smartphone. Why Are SMART Goals Important for Event Coordinators? If, on the other hand, youre organising your own events, then your clients are your attendees the ones buying the tickets. Here are some key questions to consider when you are setting and defining event goals and objectives: The right event goals should align with the brands overall marketing as well as the companys mission statement. S: This goal is specific: to increase breaks between various activities from 10 to 15 minutes to encourage more networking, relaxation, and socialization time. One other piece to the event vision is the look and feel of the actual event. By looping back to the event goal of why youre hosting an event in the first place, youll have a good starting point to build your vision. Setting SMART event goals. Their solution: a mobile event app that gathers the community together before, during, and after each iteration. 2023 Oldtown Publishing LLC 479 State Route 17 N All rights reserved. Instead of: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. Also, try these performance review phrases during an evaluation with an employee who struggles with punctuality: Some employees struggle with having an appropriate attitude at work. Instead, theyre focused on learning what they can to make sure the next event is even better. Performance information may have changed since the time of publication. will give you the tools you need to focus on every aspect of the. Proactively research new work techniques or tools. Create a website - complete in 2 months. Sales Goal Example: Close $900,000 worth of sales by the end of the current fiscal year.. What educational measures (i.e. Thats why its so important to have clarity regarding your companys priorities. Whether the budget, location, or date changes, event planners must roll with the punches to put on an exceptional event. An unrealistic goal will have the opposite effect. Its all about setting specific goals relevant to an end goal. Build relationships among peers that foster collaboration and discussion of new ideas.. Keep reading to learn more about the event planning skills you need in order to deliver event experiences that attendees wont forget anytime soon. Which aspects of the event planning process were successful? The terms goals and objectives are often used interchangeably. is packed with ideas to keep in touch with clients, attendees, and suppliers for a whole year after your event. To promote better listening: Show by asking open-ended questions that you are engaged in conversations.. Youll avoid wasting resources on things that arent going to help you reach your big-picture goals. M: This goal is measurable because you can easily list all relevant parties you must communicate with and track who you have and have not yet contacted. Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. Measurable: This goal is easy to measure as you can easily calculate how much of your overall profit came from this raffle. Developing solid communication is a good habit in general. Let us know at @socialtables. They will help inform your decision-making in two major ways, ensuring youre always focused on your target: Each aspect of the SMART principle has a unique benefit for organisers looking to set goals for their event. With these answers, you can start to build out the essential items like speakers and content. Over the past two years, many planners have had to figure out how to plan, manage, and execute large-scale global events with multinational audiences because of the evolution of digital and hybrid events. Thats why the way you phrase your goals can be so important when communicating expectations to your higher-ups. Collaborative event sales software that increases qualified leads and drives direct revenue. In addition, I will ramp up public awareness and marketing campaigns, mainly by using social media.. Copyright 2022 Cvent Inc.All rights reserved. Did the brand goals remain aligned to the event? Some employees struggle with having an appropriate attitude at work. Heres a simple framework to build upon for future events. Your goals need to be actionable within a certain period to make them valuable. This way, I can accurately judge required table and seat numbers, how much food is needed, and how many event staff will need to be needed. Conversely, if its a smaller, more intimate event, finding a venue appropriate for the audience size is a good idea. Contrary to common belief, they arent interchangeable particularly regarding event planning. This article looks at 6 examples of SMART goals for event coordinators. You can set monthly, quarterly or yearly sales goals, depending on the length of your sales cycle. No matter what your main objective is, these 7 KPIs will help you analyze how your event performed and how you can further improve your strategy moving forward. Meanwhile, case studies can show you what your competitors are doing. By clicking 'Sign Up', you consent to allow Social Tables to store and process the personal information submitted above to provide you the content requested. In it, Doran articulated five essential criteria for setting clear and measurable goals using the S.M.A.R.T acronym: The framework has been around for a while because it works. Stakeholders are defined as internal and external (i.e. helpful event planning checklist you can customize, How to Plan the Best Event in 10 Stress-Free Steps, 19 Event Trends That Will Shake Up Meetings & Group Business in 2020, Boutique Hotel Marketing: How to Differentiate Yourself from the Competition, 20 Event Planning Apps That Will Actually Save You Time , Five Things to Keep In Mind When Building Your Event Planning Strategy. One of Marketing360s clients was concerned about getting more people to register for their upcoming event. Would you be happy with a broad range of guests at your educational seminar? Specific. Use: I want my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. Over the past two years, many planners have had to figure out how to plan, manage, and execute large-scale global events with multinational audiences because of the evolution of digital and hybrid events. T: This goal is time-bound, as the goal is to increase sales by the next event, which, in this case, is next month. Setting clearly defined objectives when planning or managing an event is key to achieving your overall purpose. However, not leaving free space between keynotes or other activities can also be problematic. Convinced that the SMART planning model is the right way to set objectives for your event? SMART goals vs. traditional goals According to conventional wisdom, goals should be specific, measurable, achievable, realistic, and time-bound. In short: Amid disruptions, isolation and disconnectedness, employees need goals that help them manage their work. "The "right" goals should lead you to a place of more joy rather than more stress," promises Jennifer Sulak of Weirdo Weddings. 2023 Forbes Media LLC. You should consider a survey with thumbs-up and thumbs-down buttons. 3. Traffic Goal Example: Increase organic website traffic by 50% by July 2023.. You can increase your revenue by increasing your conversion rates across your sales funnel, e.g., ad clicks, email opt-ins, sales, etc. Welcome new employees to drive improved morale. Keep reading to discover how you can set realistic event goals that produce results and get inspired by our event objectives examples. One of the most challenging things we can . Its also important you learn how to replicate success, grow from challenges, and innovate for future events on the back ofthe goals youve defined. M: This goal is measurable because you can easily compare ticket sales from one event to another through simple calculations. Performance goals are usually productivity goals for employees to follow in order to boost a company's output or performance. Escalate complex customer issues when necessary. What worked and what didnt work, feedback from your stakeholders and how it can be improved. Since they can be used in a number of ways, well share 10 performance goal examples to help give you a better understanding of how theyre used. Do you need to conduct a site visit, create an event diagram, or pay your vendors by a certain date? First, lets look at what SMART goals are. Just as a company or a corporation has a vision and mission, so shouldnt your events have them, too? Collaborative event management software that saves time, boosts revenue and drives loyalty. Prepare in advance for meetings.. Why or why not? The answer? Find a solution that helps attendees network with one another while also measuring event effectiveness. Here, the organisers purpose is to educate and engage their community with local initiatives. Unrealistic goals can be demotivating or may not produce the end results you anticipated. Consider setting additional performance goals that include other relevant metrics, such as open and click-through rates, to balance the incentives. The SMART methodology organizes your goals and priorities in manageable ways. Unrealistic goals can be demotivating or may not produce the end results you anticipated. Research past performances of similar events and compare their resources to your own before setting this objective. Having that clarity of focus will help you plan for success, not waste any resources, and leave you feeling motivated. The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. Successful planners understand how vital it is to take some time out before reaching breaking point. A post-event debrief document should be established at the front-end of the project to capture feedback throughout the event process. Register my business . My goal is to increase the ticket sales for my next event, one month from now, by at least 25% compared to the last event I coordinated. 29, 2015 6 likes 13,780 views Download Now Download to read offline Education Event manager job description,Event manager goals & objectives,Event manager KPIs & KRAs,Event manager self appraisal martinezrosie780 Follow Advertisement Advertisement Recommended . It also helps you to keep an eye on supplier news, new products and services, and developments in technology. You can also use these phrases in employee feedback: Leadership qualities are needed at all levels of an organization. Listening is key to any successful relationship including those at work. If youre not sure what these smart goals should look out, check out the examples later in this post. Otherwise, the person responsible for generating traffic will be incentivized to maximize it without regard for its quality, which is a wasteful approach. Regardless of your objective, one or more of these main event KPIs should be a great fit for your needs: Event software is especially helpful for measuring these KPIs, so make sure you have a reliable platform ready to go ahead of time with all the features needed to capture your chosen data. Regard the responsibilities which all relevant parties have create a course of for. Used interchangeably was concerned about getting more people to register for their upcoming event perspectives. Ticket sales than the previous one setting this objective attendees, and after each.. New products and services, and win clients with free planning tools for the audience is. Realistic event goals that help them manage their work to discover how can... That clarity of focus will help you plan for success, not waste any resources, developments. Lets look at what SMART goals for employees to follow in order to boost a &... 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