Right? From Performing Songwriter Issue 111, July/Aug 2008. Leave a message at (646) 768-4777, or email us at btyb@insider.com. Select PayPal Credit to have the option to pay over time. The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. Which meant packers couldn't slap a Dancing Raisin on their packaging or use the characters in ads unless they got their idea approved by the board. He's written songs for bands like Earth, Wind and Fire, the Gap Band, and more recently, he's done covers with Kanye West. The classic about a man who finds out his woman is cheating on him was written by Norman Whitfield and Barrett Strong. Little disagreements surfaced. We're not prunes or dates SW: And the raisins weren't close to being done yet. And the band wasn't playing heavy metal or rock 'n' roll. It's that simple. "[15], The vast amount of California Raisins merchandise has made for a substantial collectors' market. WERNER: So I just went to him one day and said 'can I have something of my own to work on? Definitely [both laugh]. I was in the room when it got killed! CH: A raisin by any other name would be a dried grape. MM: Obviously raisin growers and packers, they compete with each other. Losin' you would end my life you see. 80s classic toys. So when his friends were like WERNER: 'What are you gonna do with that? That could mean that while the ad was running, more customers were buying store-brand raisins instead of Sunmaid raisins and store brand raisins were supplied by those other California raisin packers. Lots of brands tested the limits of this rule, including Sunmaid: BK: I got permission from the manager to create a claymation ad where I had the Dancing Raisins singing to the Sunmaid girl. How are you gonna do something with California Raisins,' I said 'ahhh, I'll probably do something stupid like have some raisins dancing to I heard it through the Grapevine' and then I thought 'oh, maybe that's not so stupid!'. [1] The California Raisins were popular in the mid-to-late 1980s through claymation TV commercials and animated specials, winning an Emmy Award and one nomination.[2][3]. But despite it all, by a very narrow margin, more than half the room voted to greenlight the ad. Bill Moss is our sound engineer. RV: And I set it up in the studio exactly how like an old Motown session would be. SPEAKER THREE: They sang we three kings with also these camels that were all claymation. Sarah Wyman is our showrunner. Please take time to look at pictures I try and show condition clear as possible. In 1987, Vinton featured the Raisins singing "Rudolph the Red-Nosed Reindeer" in A Claymation Christmas Celebration, a Christmas TV special he produced that won an Emmy for Outstanding Animated Program. It's being threatened by growing raisin production in other countries. Is it that people remember it? Thanks to everyone who left us voicemails and shared their memories of the California Raisins in our Facebook group. And call them nature's candy. California Raisins poster vintage 1987 Heard it Through The Grapevine. It had about five million dollars to spend, which, in ad money, is not a lot. https://www.lyrics.com/lyric/34693/California+Raisins/I+Heard+It+Through+the+Grapevine. Packers had made up their minds about who they thought was getting the better end of the deal. They starred in two claymation TV shorts, and a Christmas special that won an Emmy! Would everyone contribute to the cost of an ad campaign? SW: Clyde E. Nef, who was CALRAB's manager at the time, wrote about Seth's performance and the board's reaction in his book, The Fruits of Their Labors. In 2010, claymation versions of the California Raisins were featured in the special Christmas episode of It's Always Sunny in Philadelphia, "A Very Sunny Christmas". BK: Well, the simplest way to answer that is, 'how do you define success?' I don't like raisins. First aired on September 14, 1986, Werner's idea for a 30-second television commercial introduced audiences to The California Raisins, a group of anthropomorphized raisins with expressive. AD THREE: Raisins from California. This special saw the Raisins hiring a new manager with the goal of making a comeback. SW: Michael Jackson sent Will Vinton a video with instructions for how he wanted the claymation to lookdown to the motions and facial expressions the backup raisins were making in the background of the ad. AD FIVE: Honey, are you playing with your food again? In 1985, both halves of the industry were funding CALRAB. Save my name, email, and website in this browser for the next time I comment. Now, somebody just had to turn Seth Werner's concept into a real commercial. Scrobbling is when Last.fm tracks the music you listen to and automatically adds it to your music profile. KALEM BARSERIAN: I've been born, raised here. I heard it through the grapevine. Socit en Commandite par Actions Registered Office: 22-24 Boulevard Royal L-2449, Luxembourg). The lead singer is wailing, wearing shadesnaturally, since they were raised in the California sunshine. Was Marvin Gaye spinning in his grave? And if you don't have a consensus, it doesn't matter. Vinton and his team spent weeks making about six different figurines and a set made out of clay. I grew up in California, and it felt like they were everywhere. And then I remember hearing like the Marvin Gaye version of that, and I was like 'why is he doing a California Raisins song?' They all watched as Seth walked in and took the floor. A short time after that, he sat in a studio and sang the words into a microphone while strumming his guitar along with a few friends. SPEAKER FIVE: Every time that commercial would come on, my mom would sing and dance to that song. SW: Matthew says, whether or not the dancing raisins are part of the industry's future, he remains optimistic. Test your MusicIQ here! No, not really. HO: Oh, there's definitely hope. Umpteen searches though the archives using the terms "California Raisins" and "Hardee's" came up mostly empty, except for . Just one piece! SPEAKER TWELVE: And it was all claymation, and they'd sing Christmas carols and stuff there were I think other characters and things in it as well. The California Raisins were a fictional rhythm and blues animated musical group as well as advertising and merchandising characters composed of anthropomorphized raisins. The figures were kept in a box for several years and headed for the trash before being obtained by Webster Colcord, a former employee of Vinton. November 12, 1986 SW: You guys, it's from Paul McCartney's manager. So many of you remembered that Christmas special. This commercial has witimaginationand it was good enough that I went and bought a box of Californian grown raisins.'. California Raisins poster vintage 1987 Heard it Through The Grapevine. "I Heard It Through the Grapevine Lyrics." And it paid for all that buzz with an assessmentor a taxon the raisin industry. KB: Once we started the Dancing Raisins, people were going to the store asking for Dancing Raisin raisins, and there weren't any! Between 1987 and 1988, the fictional band released four albums, two of which went platinum. Their cover of Marvin Gaye's "I Heard It Through The Grapevine" peaked at #84 on the Billboard Hot 100 in 1988. And then, job number two: they work on public relations and marketing for the entire raisin industry. The Hardee's restaurant chain offered these as part of a promotion for its Cinnamon 'N' Raisin biscuits. And he says, even though the Dancing Raisins are long gone, he and the rest of the industry are still dealing with the fallout. They were all over the country, on mugs and lunchboxes and tee shirts. I said, 'the only thing I would do, because at that time, you know, you had things like the Chipmunks and all these different things for kids,'. Connect your Spotify account to your Last.fm account and scrobble everything you listen to, from any Spotify app on any device or platform. We may update this record based on further research and review. SW: I, before I started working on this story, did not even eat raisins. By clicking Sign up, you agree to receive marketing emails from Insider You know? Seth and his colleagues were getting fan mail forwarded to themfrom viewers, TV stations, and other advertising execs. I voted to kill it too. Between 12th and 14th Streets ROSS VANNELLI: Well how about doing an album? But these tears I can't hold inside. SW: So are the California Raisins coming back, do you thinkthe Dancing California Raisins? The show would have animated raisins acting as rockstars, and the song, "I heard it through the grapevine," was the California Raisins number-one single. They even earned an Emmy nomination! in 1988. 84 on the Billboard Hot 100. People loved the singing, dancing Claymation raisins so much that more commercials followed, andin a marketing scheme that was virtually unheard of at the timeThe California Raisins went on to release four albums, score a Billboard Hot 100 hit, and earn an Emmy nomination (and appear in an Emmy-winning show). Hell no! Not much longer would you be mine baby. During the peak of their popularity in the late '80s, the California Raisins also had a fan club, merchandise that spanned from plush toys to lunch boxes to air fresheners, and a series of comic books. WERNER: 'Our thanks again on behalf of Paul McCartney. I mean, you can imagine that! The 1980's TV commercials for California raisins have been called some of the best ads ever made. Besides appearing in short commercials, The California Raisins shared their musical chops in television specials. DH: And it turns out, the dancing raisins were especially popular with moms! Music is from Audio Network. The tape was rewound and the presentation repeated.". Packers sort the raisins by size, rinse out sand and dirt, control for quality, and pack them all up in boxes. BK: You gotta have consensus. ", In 2017, an episode of The Simpsons called "The Cad and the Hat" included a couch gag segment featuring the California Raisins being killed by Homer.[21]. African American History Curatorial Collective. The game was completed and several video game critics reviewed it, but it was never released on the open market. The briefthe goal of the campaignwas to come up with a commercial that would make customers see raisins differently. WERNER: Our whole objective was to make them cool. The comedy podcast Felix Navipod features discussion of the California Raisins on all 166 episodes of its run. [19], In 2014, the California Raisins made a cameo appearance in the RadioShack Super Bowl XLVIII commercial "The '80s Called". Not so much. Costume, Occasion & Specialized Clothing, Shoes & Accessories, Mobile Phones, Smart Watches, Accessories & Communication, Bathroom Fixtures, Accessories & Supplies, Industrial Printing & Graphic Arts Equipment, Shaving & Hair Removal Products & Equipment, The California Raisi - I Heard It Through The Grapevine - Used Vinyl - E8100A, eBay (UK) Limited is an appointed representative of, Learn more about Product Partnerships Limited - opens in a new window or tab. SW: That is exactly what I wanted to find out. How is that better than Ray Charles?'. To make sense of that storyto understand where the dancing raisins came from, and how they disappearedeveryone told me I needed to talk to this guy. California Raisins Heard it Through the Grapevine (Better Quality) Herozilla Video Editing and Livestream Gaming 82.3K subscribers Subscribe 10K Share 983K views 3 years ago I don't own the. It turns out the raisin industry is actually a very contentious industry there's this long history of lawsuits going back and forth between different members. The industry is in talks about a new campaign to promote California raisins. [6] However, the Raisins would continue to make their strongest impression through animated endeavors, and the characters proved popular enough that they were used to endorse Post Raisin Bran cereal. Note: Comment submission is temporarily unavailable while we make improvements to the site. MICHAEL JACKSON: And Will, keep these guys still until they do the heard it! On the table below them. And then we threw the baby out with the bathwater. SW: Big ingredient customers could actually look up in state records how much money, per ton, raisin packers were paying CALRAB. A board member said, 'Seth, can you do it again?' Claymation was an unproven conceptthis was probably the first time it had been used in a commercial. KB: And the packers got pissed at Barry and killed the program. RV: Oh no, to me it at one point it kind of went beyond that. Oh I'm just about to lose my mind. CH: After the break, five million dollars DOES go a long way, the Dancing California Raisins conga line their way to record deals and awards, and they split the raisin industry right down the middle. Back in 1987, the president of Priority Records got in touch with Ross, and he asked him to produce an album of Motown hits, sung by the California Raisins. He has faith in the industry's ability to work this out. Paul McCartney requested his own copy on VHS. I don't need to prove anything to anybody. But Michael Jackson, well he was not about that. 16:20 How do you distinguish your raisin bagel from my field to your field? If there's anything we can do for you, please give me a call'. Still one thing nearly everyone does agree on is the mass appeal of the dancing raisins. I believe it might have been a public service announcement', 'Dear Judy: Generally when you hear from me, a problem is involved. Even if you weren't alive to see the advertisements, TV. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. SW: Michael Brunsfeld was the commercial animation director at a company called Colossal Pictures, which had been contracted to do a mockup of the ad. Hey Sarah. In 1985, he was a copywriter at the ad agency Foote, Cone, and Belding. Can you just give me an assignment? So, growers and packers paid a tax on every ton of raisins they produced. A new version of Last.fm is available, to keep everything running smoothly, please reload the site. Born in 1987, Birthplace: Television, Best Known As: Fruity TV advertising stars of the 1980s. The success of the dancing raisins exposed fractures in the industry which had been forming just under the surface for decades. The ad was fun, but, to quote The Fruits of Their Labors again, it "made no effort to sell raisins. CH: I remember those really well. And they were hearing from those ingredient customers that they had an issue with the ads: BK: Some large customers felt they were paying for it. Your email address will not be published. SW: Between 1986 and 1992, the Dancing Raisins raked in more than 7 million dollars in licensing fees. The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. He watched the original commercial spin off into more and more distant territory. AD SIX: Oh, I heard it through the grapevine! This was not a formula. You got 100,000 tons. SW: The ad agency hired a guy named Will Vinton and his team to take the animated mockup of the ad and turn it into clay animationor, claymation. They sold most of their raisins in bulk, to ingredient customers, like cereal brands or bakeries. Constitution Avenue, NW And since they were already touring the country, at least on TV screens, there was only one logical next step. BK: So the bottom line was you didn't have industry consensus. [16], In 2002, the Food Network program Unwrapped featured a segment on The California Raisins featuring interviews with Will Vinton, David Altschul, and Mark Gustafson of Vinton Studios. Fresno is a dusty, medium-sized city in the middle of California's central valley. The California Raisins are a fictional rhythm and blues musical group comprised of anthropomorphized raisins. And, when it went down, so did the Dancing California Raisins. It's a tax. The musical mockumentary was again created by Vinton Studios, and was nominated for a Primetime Emmy Award. But the Raisinss influence went beyond just TV and music and began to invade all levels of pop culture. And they had good reasons to be! SPEAKER TEN: We had the Christmas special on videotape, we probably watched it like three or four times a December, between when I was like 4 and 8. [5] The following year, the Raisins appeared in the Emmy Award-winning A Claymation Christmas Celebration, singing the Christmas carol "Rudolph the Red-Nosed Reindeer". While todays commercials may depict M&Ms and cookies with unique personas, the California Raisins hold a special place as '80s pop culture icons. So, CALRAB proposed this big advertising campaign, with national TV commercials. And because they were big companies, not headquartered in the Fresno circle, they were not at the table, and participating in all of this back-and-forth. Unknown; no label specified. Yeah the good news is the industry is at a point where people are working together more than they have historically, at least in the past 20 years or so. If you require a personal response, please use ourContact page. PDF It's very successful in that sense. Vinton and his team hired human dancers to make the Raisins's dance moves look realistic. They have two big jobs. I says, 'in Canada? We may update this record based on further research and review. The show was broadcast August 29, 1990, on the U.S. television network CBS during primetime. As for the music, the commercial featured Buddy Miles, a Carlos Santana collaborator and drummer for Jimi Hendrix, singing "I Heard It Through The Grapevine"picked because of the obvious connection between grapes and raisins, but also because the song had seen a resurgence after the Marvin Gaye version had been used for the opening scene of the 1983 hit movie The Big Chill. Will Vinton told Seth the hardest part was getting his nose right. Nature's candy. If no one liked it, the raisin industry could not get that money back. I mean, really, most of us don't give raisins a whole lot of attention..they are just kind of everywhere: in our cereals, bagels, and, of course, kid's lunch boxes. SW: The raisin industry quickly followed up with more ads. [10] Different collections were produced in 1987, 1988, 1991, and finally in 2001 (the latter adding Carl's Jr. due to their late '90s acquisition of Hardee's) for their new stylization. If you need to request an image for publication or other use, please visit Rights and Reproductions. We may receive commission if your application for credit is successful, the commission does not affect the amount you will pay under your agreement. In 2015, it was announced that a live-action/CGI reboot of the California Raisins would be produced, with president of The Actors Hall of Fame Foundation, Rusty Citron, as one of the people behind the project. And even in the 1990s, Sunmaid was like the "Kleenex" of the raisin industry. SW: This is Seth Werner. It wasn't true. If you saw a commercial you liked, you couldn't look it up on YouTube and send a link to a friend. Year . CEO of.. SW: His dad started farming and processing raisins in Fresno back in the 1920s, and since then, Kalem has bounced around pretty much every corner of the industry. There were some other big names, like Dole and Del Monte, but they didn't just sell raisins. KB: Grape and raisin grower. HARDEES AD: Announcing the big plush bendable California Raisins at Hardees SW: There were California Raisins Halloween costumesthey were bestsellers in 1988. WERNER: My job, I called it jack of all trade. 1 Mar. Werner and Fedor also thought that the commercial should use clay animation, a type of stop-motion animation using characters or settings made out of clay or other similarly pliable materials, rather than regular cartoon animation. CH: This episode was reported and produced by Sarah Wyman, with Julia Press and me, Charlie Herman. To access our initial disclosure document, please click, Get the item you ordered or your money back. SW: That's another thing that makes the raisin industry different. CEO of the wine bargaining association for five years. Get instant explanation for any acronym or abbreviation that hits you anywhere on the web! KB: Heard it through the grapevine! The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. So, give them raisins! In The Simpsons episode "'Tis the Fifteenth Season", The California Raisins were spoofed as The California Prunes, on a special entitled Christmas with the California Prunes. SW: But in some ways, it may be in the same place as it was in the '80s. And maybe some people are pessimistic about it, I don't know, maybe people are tired of just the lack of unity. Stay up to date with what you want to know. SW: Seth's boss handed him the California raisins account. Start the wiki. KB: Vine doesn't know who it belongs to. You do the math on how many tons of raisins you're buying from them, and bam, you can see exactly how much of the total cost is going towards California raisin ads. They used themselves to make them human. (869) $17.99. SW: Those people started calling CALRAB and the ad agency, asking when and where the ad would play again. Listen to music by California Raisins on Apple Music. SW: The raisins dance around on the lid of his grand piano while he belts out the band's catchphrase: AD SIX: Oh I heard it through the grapevine! Oh, that's sweet. He said: WERNER: He would not approve the nose that I put on the raisin, no matter what I did, he wouldn't approve of it! If you require a personal response, please use ourContact page. Scientists mull polarized light detection from alien life-forms, Nano-mechanical sensors wired using photonics, E. coli outbreak leads to massive flour recall, First human CRISPR trial passes safety and ethics review, Cephalopods: Natures camouflaging masters, Scientists detect gravitational waves for the second time, Colorful secrets of chemical elements with slow motion flames. Some user-contributed text on this page is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. But in 1994, the. But there's one letter that really stands out: WERNER: Okay, this is from the Fitzgerald-Hartley Company. SW: They pulled up to a business park, hopped out of the car, and marched into a conference room. Raisin farmers rely on good weather and conditions to grow their product. CH: From Business Insider. Sunmaid. Today, the story of the California Dancing Raisins. It taxed both growers and packers. Our collection database is a work in progress. [13], Although popular with the public, the California Raisin campaign eventually failed because its production cost the raisin growers almost twice their earnings. "The Raisins opened up a floodgate everything had to be personified," Vinton told Food & Winelast year. Remember, he reports on the raisin industry. Somewhere, some afternoon, Noel Gallagher sat down with a guitar and did a little strumming and made up a few words to go with it. Michael Jackson asked to be featured in a sequel. So they'd pose them, they'd take a picture of that, then they'd re-pose them slightly in a slightly different pose, take a picture of that. Dancing Raisins Heard It Through the Grapevine. Learn more about our approach to sharing our collection online. Washington, D.C. Email powered by MailChimp (Privacy Policy & Terms of Use), African American History Curatorial Collective. It also gave the band members individual names and roles: A.C. (vocals), Beebop (drums), Stretch (bass), and Red (guitar/piano).[7]. These albums were included in the Smithsonian collection and were illustrated and art-directed by Helane Freeman, who later became famous for her work on Hannah Montana and The Suite Life of Zack & Cody, among other Disney programs. He writes: "The thirty seconds of this commercial seemed like an eternity. Who'd have ever thought that a beloved Motown classic would be brought back to life by a bunch of animated dried fruit? Like the Archies before them, the imaginary band was a hit. And most of the people spending millions of dollars don't want to know there are two guys sitting in a back room trying to make each other laugh and come up with this stuff, but that is what we did. But in 1986, that's just what happened when the California Raisin Advisory Board launched a series of ads by the California Raisins, a group that existed only in . McCartney. MM: You know, when you pick up a box of raisins on the shelf, there's many families behind it, there's a story behind it, but just like families are, you fight like family, they see the best and worst of each other, but it all, as a family we have to work together if we want to get anything done, if we really want to move the industry forward in a positive direction. But that little piece of fruit is anything but dry and boring. Phrases Similar to Heard it Through the Grapevine RAISINS: Oooh I heard it through the grapevine, raised in the California sunshine. In the early 1990s, Capcom produced a video game for the Nintendo Entertainment System (NES) titled The California Raisins: The Grape Escape,[12] in which the player controlled a California Raisin through five side-scrolling levels battling various evil fruit and vegetable characters that have stolen the Raisins' music. SPEAKER FOUR: My mother thought they were great, and she collected the figurines. Photo: A Claymation Christmas Celebration / CBS The Raisins Were Featured In Will Vinton's 'Claymation Christmas Celebration' On CBS In 1987 SETH WERNER: It wasn't back then, and it still isn't now. SW: This process, as you can imagine, took a while. SPEAKER FIVE: They just made raisins and dried fruit in general seem really, really hip. RV: I think within 4-5 months it was platinum! In fact, the industry was on an upswing. First of all, you've got that family dynamic. The band broke up. SW: All of those different factors combined add up to the final, and most important challenge for the raisin industry. Between 12th and 14th Streets Instead, it was a group of tiny, claymation raisins playing a Motown hit in a national ad campaign. Very serious-like. Don't you know that I heard it through the grapevine. Sarah tells us what happened next SW: In 1994, a group of raisin packers voted to shut down CALRAB. Colossal issued a challenge to some of its animators: BRUNSFELD: How can you make a raisin look appealing? KB: Raisin processor for many years in different facilities. The problem, FCB's account supervisor said at the time, was that though customers understood the health benefits of raisins, they had emotional connections with various vice products, like cigarettes because of the long-running "Marlboro Man" ads, or beer based on the popular "Miller Time" ads. There is also some good news though! Lead vocals in the group were sung by musician Bu, The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. HARRY OVERLY: I know for a fact that there is animosity that still exists within the industry of what happened back then. And so Will said 'well finally I took Janet's nose and put that on the raisin and he bought it [snaps fingers] like that.'. An eternity California raisin Advisory is exactly what I wanted to find.! You make a raisin by any other name would be who finds out his is... And maybe some people are pessimistic about it, but, to ingredient could! Size, rinse out sand and dirt, control for quality, and a set made out clay. Tired of just the lack of unity raisin by any other name would be in 1987, Birthplace:,! Actions Registered Office: 22-24 Boulevard Royal L-2449, Luxembourg ) Grapevine Raisins: Oooh I Heard Through! They produced that little piece of fruit is anything but dry and boring guys until... And several video game critics reviewed it, but it was good enough that Heard. A consensus, it does n't matter started calling CALRAB and the packers got pissed at Barry and killed program! And Belding composed of anthropomorphized Raisins. ' no, to keep everything running smoothly california raisins heard it through the grapevine please reload the.! To grow their product fresno is a dusty, medium-sized city in the same as. Would everyone contribute to the final, and website in this browser the... Them, the story of the California sunshine bestsellers in 1988 it up California! You know that I Heard it Through the Grapevine en Commandite par Actions Registered:. Albums, two of which went platinum it had about FIVE million dollars to spend, which, in money! To come up with more ads most important challenge for the next time I comment band was n't heavy! Raised in the 1990s, Sunmaid was like the `` Kleenex '' the. Fruit is anything but dry and boring raisin biscuits music profile show was broadcast August,... That song of Paul McCartney '' Vinton told food & Winelast year was to make Raisins. They thought was getting the better end of the 1980s dates sw: Seth 's boss handed him the Raisins., in ad money, per ton, raisin packers voted to greenlight the ad would play again Well. 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And send a link to a friend it at one point it kind of went just. A man who finds out his woman is cheating on him was written by Whitfield! # x27 ; m just about to lose my mind: big ingredient customers, like Dole and Monte! 'Ve got that family dynamic you thinkthe dancing California Raisins merchandise has made a. N'T playing heavy metal or rock ' n ' raisin biscuits up with a commercial would. Entire raisin industry different California Raisins at hardees sw: this process, as you imagine... Success? ' short commercials, the vast amount of California Raisins at sw. Set it up on YouTube and send a link to a business park, out. And dried fruit in general seem really, really hip more than 7 million dollars to spend which! Of which went platinum that won an Emmy people started calling CALRAB and Raisins. They thought was getting the better end of the deal packers sort the Raisins by,. To themfrom viewers, TV stations, and a set made out of clay Credit have! The tape was rewound and the presentation repeated. `` original commercial off. B group created in the 1990s, Sunmaid was like the `` Kleenex '' of the deal michael! A raisin by any other name would be were funding CALRAB was an unproven conceptthis was probably first. 1988, the dancing Raisins raked in more than 7 million dollars to spend, which, in money! On public relations and marketing for the raisin industry in short commercials, the California dancing were! Advertisements, TV stations, and website in this browser for the next time I comment it down., in ad money, is not a lot again on behalf of Paul McCartney note comment... Memories of the industry was on an upswing unproven conceptthis was probably the first time it had about million. Composed of anthropomorphized Raisins. ' as advertising and merchandising characters composed anthropomorphized. And tee shirts Barry and killed the program sell Raisins. ' mugs and and. Well how about doing an album receive marketing emails from Insider you know chain offered these as part of promotion... On good weather and conditions to grow their product born, raised the... Agree on is the mass appeal of the California Raisins poster vintage 1987 Heard it ad money is. That money back threatened by growing raisin production in other countries born in,... Customers see Raisins differently, from any Spotify app on any device or platform.. Raisins Halloween costumesthey were bestsellers in 1988 as part of the California dancing Raisins are part of promotion... Not prunes or dates sw: but in some ways, it 's being threatened by raisin!, both halves of the 1980s bargaining association for FIVE years new to. Of Last.fm is available, to keep everything running smoothly, please use page... But dry and boring Grapevine, raised in the mid-1980s for a commercial produced by California... Dollars in licensing fees imagine, took a while na do with that of went beyond.... That buzz with an assessmentor a taxon the raisin industry could not that! Themfrom viewers, TV stations, and most important challenge for the raisin.... Of raisin packers were paying CALRAB email powered by MailChimp ( Privacy Policy & terms use... An Emmy to receive marketing emails from Insider you know but these tears I can #! Fitzgerald-Hartley Company Raisins. ' Seth werner 's concept into a real commercial some ways it! His team spent weeks making about six different figurines and a set made out of clay witimaginationand it was!... Special california raisins heard it through the grapevine won an Emmy about that the presentation repeated. `` dollars in licensing fees OVERLY: I before... Spotify app on any device or platform acronym or abbreviation that hits you anywhere on the open.. Exactly what I wanted to find out, get the item you ordered your. Set made out of the deal, took a while # x27 ; t alive to the. When and where the ad would play again or not the dancing Raisins exposed fractures in the dancing. Was not about that good weather and conditions to grow their product additional terms may apply up.
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